How Good Does Your Fresh Food Look?

We seem to be brainwashed into the whole good looking appearance thing. Our cars have to look good, our significant other, clothes, hair, face, furniture everything has to look “good” for us. We spend millions of dollars on advertising and consuming products that are made to look good. But, is the best looking anything really the best?


Take fruits and vegetables. They are grown naturally, in soil along with rocks, bugs, and other animals, with sunlight, wind, rain or not! They are not grown in a perfect environment, nor should they. Just a good one.  Companies have spend millions of dollars and hours to help make our food look good for us to buy. From the perfect shape, to color, we even go as far to put wax on our food to make them shiny so we buy them! And then say not to eat the skin. Which by the way has most of the nutrition in them. Then we even publicize the “The Ugly Tomato”

But why do we have to buy raw products without blemishes? Lets take vegetables, for example. We buy them and we cut them into pieces, cook them, then we eat them. So do they really need to look that good when we first purchase them if we are going to change them into something else anyway? What about fruit you might say? We eat a piece of fruit raw. Yes we do. But do they have to look perfect in order to enjoy that delicious apple, pear, plum, peach or any other. What about oranges or melons where we cut the skin off? Does the skin have to be perfect in order to enjoy the fruit on the inside?

Why do our fruits and vegetables have blemishes on them on the first place? Is it how or where it was grown? As our food grows it may run into obstacles that may cause imperfections to them. Or maybe it is getting old and starting to get rotten? There are many reasons why a fruit or vegetable may have a non perfect skin or outer layer. Does this make it not tasty? After all we do eat to enjoy the taste, don’t we?  If we compare to humans, babies are born with soft smooth as silk skin. As they grow they may get cuts, scraps or bruises that leave a scar. Does this make us not good because we have a scar on our skin? The older we get, the wiser we get. Which is better, isn’t it? Same goes for food we eat.         People do not like fruit that is not ripe. It may be hard and not taste very good. In fact we go to great length to purposely ripen our bananas, tomatoes and others before we eat them.  So a piece of fruit with a small blemish might just be ripening. Which means it may taste better as it is producing the sugars in them that make them sweet.

So, keep in mind when picking fruits and vegetables like anything else, the best looking are not always the best. As is the bigger is not always best either. Large fruits or vegetables sometimes have stayed on the plant too long and can be tough, stringy or too starchy. Don’t be afraid to pick something that does not look “perfect” because it usually is not! Looks are deceiving.  We need to look at the whole picture before we make the decision to purchase.  How much do we need, what are we using it for, and when do we plan on using it.

Next time I will give some tips on how to pick some fruits and vegetables. Till then, enjoy all the fresh foods available to us this season.